The drop shipping industry is expected to witness exponential growth in the coming years. With the market expected to grow by over 28% until at least 2025, entrepreneurs need to stay updated on the latest trends if they want to stay ahead of the competition. Here are 13 dropshipping store trends that will help you make more money in the years ahead:
Renewed focus on customer service
As dropshipping to Amazon,13 Dropshipping Store Trends That Will Skyrocket Your Sales in 2023 Articles Shopify or even localized platforms like Lazada becomes more popular, it’s becoming increasingly common for sellers to embrace a high-quality customer service ethos.
Customer service is something that dropshipping store owners could neglect in the past because they didn’t have any tangible products or inventory to maintain. But customer care can make all the difference between winning orders and losing them.
Many dropship sellers will soon realize that even if you have an excellent product at a great price, if your customer service is terrible, people won’t buy from you! If you want to be successful in dropshipping in 2023, make sure that you’re providing excellent customer support before your customers think about buying from someone else.
Increasingly sophisticated supply chain management
The dropshipping supply chain has become increasingly complex over the years, and sellers now need to worry about dropship wholesalers, distributors, manufacturers, and suppliers. All of these different dropshipping relationships are important if you want your business to succeed in 2023.
Ecommerce businesses rely on a complex network of providers and suppliers to keep their businesses afloat. Today’s successful dropshipping store owners use sophisticated software that allows them to manage their entire sales funnel from one dashboard. With this kind of technology, they can easily monitor the stock levels in their dropship accounts for all incoming shipments. They can also track orders and inventory levels without having to browse through dozens of different accounts.
Unique brand storytelling
When dropship sellers first enter the market, they often struggle with low sales numbers because they don’t know how to tell their story. But brand storytelling is one of the most important ways for dropshippers to get more orders in 2023!
Businesses that succeed often have a compelling story to tell, and that story needs to be told on every single product page. Great dropshippers realize the importance of storytelling, and they ensure that their business is about more than just hard-selling products. Instead, these brands have an ethos and a reason for being; they have beliefs, values, and practices woven into their narrative. They’re able to connect with their customers because of this narrative, and it’s what turns customers into brand advocates.
Customers will more readily trust a business with a strong branding concept, defined by an established mission and values. They like to feel that they’re part of something bigger than themselves, whether it’s a community of other users or simply a company that’s making an effort to help others through donations or even charitable events.
Whether you’re offering free shipping on products bought from your dropshipping store or investing money in charity programs for each sale made, you’re adding personal touches that will help drive loyalty among your customer base over time.
As the giant online marketplaces become less accommodating, the next big thing for dropshipping stores will be niche sites on very specific products. This strategy will help you sell a particular item long into the future, not just today.
Niche sites are basically about targeting a particular market. An example of a niche site would be a store for all types of iPhone cases with various designs and prices. It can also be something that addresses a particular hobby, like crocheting or mountain biking. While this may at first seem limiting, it’s the way forward if you want to get more out of your dropshipping business.
Outsourcing dropshipping tasks
The more you try to do all your dropshipping tasks on your own, the harder it becomes to run your dropshipping business. It can be very difficult to handle an inventory of thousands of different products and make sure that all of your markets are clean and updated at all times. And if you’re handling hundreds of vendors on your own, eventually, something will get overlooked!
As dropshipping startups continue to grow in popularity, businesses optimally outsource virtual assistant tasks such as product sourcing and order processing more and more. Dropshipping store owners have been increasingly turning to remote workers from all over the world to help scale their business quickly. Hiring a dropshipping virtual assistant can help you find more supplier leads for your dropship products or handle customer service issues quicker than you could otherwise.
Increasing AI integration
One of the most significant dropshipping trends in recent years is implementing Artificial Intelligence (AI) into your business development decisions. The advantages of using AI include:
making better business decisions based on real-time data analysis instead of relying on preselected and hardcoded rules
saving time by having automated tasks performed by the AI software
providing more personalized recommendations to customers, resulting in increased customer satisfaction
For dropshippers, an example of applying artificial intelligence would be a chatbot that has been programmed to answer customer questions through platforms such as Facebook Messenger, WhatsApp and even SMS Marketing. While it sounds like a simple idea, this will help increase customer engagement and sales significantly.
You can also use AI to monitor your competitor’s marketing strategies and adjust yours accordingly. This means having AI track the best performing keywords for your competitors or even use it as a keyword research tool in itself. By processing large amounts of text data, an AI algorithm can extract valuable information from billions of web pages. Leveraging this type of technology will help dropshippers develop unique product offerings developed via machine learning instead of through human insight alone.
Optimizing the mobile experience
Since most people browse the internet through their phones or tablets, dropshipping store owners must make it as easy as possible to shop via mobile devices. Your website should be easy to navigate, with features like scroll to zoom and one-click ordering. And it must load quickly, especially on slower internet connections.
Dropshipping businesses that prioritize the mobile experience for customers will be the most successful at attracting new clients. Customers want everything now, and they won’t accept any lagging or glitches in their shopping experience!
A focus on sustainability practices
In 2023, dropshippers will be thinking from a completely new perspective. Instead of simply trying to get as many items in their stock, they will be focused on dropshipping for the good of the planet.
The dropship industry is one of the largest polluters, but b